On June 19, 2007 Tucows announced that it has sold approximately 2,500 domain names from its portfolio of domain names for US$3.0 million in a private transaction and that it may earn an additional US$1.2 million from the sale in one year's time if certain performance criteria are met. "This sale indicates some of the latent value of our domain name portfolio," said Elliot Noss, President and CEO of Tucows Inc. "As I have stated in the past, we will continue to be opportunistic with our domain name assets." The cost per domain if the performance criteria are met is $1,680 per premium domain name. On August 7, 2007 Noss commented on the $3 million sale and said he expected more domain name sales in the future. "We do not think the $3 million in domain name sales in a year will be atypical," said Noss. "It will probably be the average over the next three years, and it will certainly be the average over the next five years. It is still very early days in this market and we would be learning every quarter as we move forward." Tucows also announced that they had entered into partnership with Domain Distribution Network and NameMedia to offer to over 600,000 premium domains for sale. Tucows' wholesale network supports near-instant transfers of premium names.
On August 16, 2007 Tucows announced that they plan to further monetize their domain portfolio and that they had hired Bill Sweetman as General Manager of the domain name portfolio to develop and execute a strategy to enhance the quality and profitability of Tucows's portfolio. Sweetman's team reviews and selects domain names from daily lists for possible acquisition by Tucows, grades and prices domain names, and optimizes the landing pages of parked domains. The team also generates reports on data trends and patterns and supports inquires about domain names in Tucows portfolio.
On February 7, 2008 Tucows President Elliot Noss disclosed that Tucows is seeing traction in sales of brandable names at prices higher than $10,000.[19] "We are not breaking out the sales of this type at this time. But the traction is there and we believe it will continue," Noss said. "Finally, we expect to continue the sale of domain assets in bundles that we commenced last year. We are very focused on increasing the number of transactions across all of these segments. We expect the Domain Portfolio to be our fastest growing line of business and to grow as a percentage of our total business."
On February 18, 2008 Tucows that the company was participating in the domain auctions at the annual T.R.A.F.F.I.C. Conference in Las Vegas with a total of five premium domain names up for auction.[24] Domain Name Wire reported on February 21, 2008 that Tucows' premium domain name "Jewellers.com" sold for $30,000 in Moniker’s live domain auction held at the TRAFFIC convention in Las Vegas from February 18-21, 2008.
On August 16, 2007 Tucows announced that they plan to further monetize their domain portfolio and that they had hired Bill Sweetman as General Manager of the domain name portfolio to develop and execute a strategy to enhance the quality and profitability of Tucows's portfolio. Sweetman's team reviews and selects domain names from daily lists for possible acquisition by Tucows, grades and prices domain names, and optimizes the landing pages of parked domains. The team also generates reports on data trends and patterns and supports inquires about domain names in Tucows portfolio.
On February 7, 2008 Tucows President Elliot Noss disclosed that Tucows is seeing traction in sales of brandable names at prices higher than $10,000.[19] "We are not breaking out the sales of this type at this time. But the traction is there and we believe it will continue," Noss said. "Finally, we expect to continue the sale of domain assets in bundles that we commenced last year. We are very focused on increasing the number of transactions across all of these segments. We expect the Domain Portfolio to be our fastest growing line of business and to grow as a percentage of our total business."
On February 18, 2008 Tucows that the company was participating in the domain auctions at the annual T.R.A.F.F.I.C. Conference in Las Vegas with a total of five premium domain names up for auction.[24] Domain Name Wire reported on February 21, 2008 that Tucows' premium domain name "Jewellers.com" sold for $30,000 in Moniker’s live domain auction held at the TRAFFIC convention in Las Vegas from February 18-21, 2008.